Within Sectorial Marketing we have:
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Technical Marketing: |
its aim is to promote the compliance of rules, foster product homologation, to train construction professionals in the granite uses and applications, etc. |
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Information Marketing
of Markets and Strategies: |
it is based on analyzing the market tendencies, carrying out a technological surveillance, comparing Galician sector with the rest of the world, etc. |
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Communication
and Promotion Marketing: |
its object is to analyze advertising campaigns to support the business, form a good public opinion about granite applications, etc. |
ENVIRONMENT
 The environmental conservation is one of the main concerns in AGG. The Galician Granite Association carries out periodic environmental studies aiming to reduce and stop problems related to granite extraction.
R+D+I
R+D+I activities are considered essential to distinguish Galician products from those from other countries. Companies find it difficult to pay the costs of these activities individually, and that is why AGG has implemented an Action Plan in the Granite Technology Center and in the Sectorial Observatory.
HUMAN RESOURCES
AGG cares for the employees of its member companies, paying special attention to Occupational Risk Prevention.
COMMUNICATION
AGG is focused on spreading and placing the sector within the different means of communication; institutionally speaking, AGG aims to identify the sector with concepts such as innovation, business dynamism and sectorial leadership. As far as specific public is concern, the Association’s communication policy aims to be a support to promotion and marketing strategies designed for these professionals.
INSTITUTIONAL
This working area is in charge of coordinating the presence of the Association in all the official organisms and institutions to achieve an appropriate representation of the member companies’ interests.
BOARD OF DIRECTORS
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President: |
D. Fernando Varela Fariña (GRALICIA PEDRA ELABORADAS, S.L.) |
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Vice president: |
D. Gumersindo Alonso Gestos (GRANITOS DE ATIOS, S.A.) |
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Members of the
board of directors: |
D. Agustín Beiro Iglesias (EUROROCA, S.A.)
D. Rubén Rigueira (EUROBANDAS, S.A.)
D.José Luís Heitzmann Fernández (R.E.C.S.A)
D. Victor Jauregui (PAVESTONE, S.L.)
D.Gabriel Miguel (LEVANTINA Y ASOCIADOS, S.A.) |
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General Secretary: |
D. José Ángel Lorenzo Ramírez |
ORGANIZATION CHART (click here to see organizational structure) |
